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The effectiveness of Long Tail Keywords

I'm working on a new project for a website selling the perfect solution among BBQ Accessories, grilling stones. This is a perfect accessory because it eliminates a whole lot of BBQ Cleanup, especially cleaning the BBQ grill. The long term keyword test on my own blog yielded quick effective results on Google. This type of post tends to quickly move down the SERPs but it's a great indicator of the competition for the keywords and how effective the search terms can be expected to perform. It doesn't take an SEO expert to realize this will yield results for developing leads who are tired of scrubbing and cleaning their BBQ Grill after cooking.