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Skill and Seeking The SERP Prize

Agility, training, speed and adaptability will be key in SEO today like Parkour or Jeet Kune Do. Keeping up with whatever the algorithm changes are in Google whether they're dubbed Panda, farmer or Smurf- it only matters that you keep your understanding of what Google is looking for coupled with the realization that no matter what the algo changes, Google is still a database- the world's largest, but a database nonetheless. Your job in SEO is to find the factors that weight a web page for early and top ranking for desired search terms. Get found on Google - rank like an expert.