This is a summary of my evaluation of competitor for one of my clients.
They have a PR zero website that has ranked number one on Google for a competitive search term.
SEOMoz gave me the goods on this site. the particular page only has links from four domains.
Below, is a chart showing that the actual value of the links and content for my client's website, or better quality than the competitor. However, the competitor has engaged in a sort of keyword stuffing by use of the MLS. The content does actually provide value to anyone who finds it, but it's purpose is clear. Skating as close as possible to the thin ice of black-eyed SEO, this competitor has run their flag up the mast in record time.
So the essence of the content is this: here are some of the homes for sale at PGA national, In palm beach gardens Florida. You can view all the PGA national homes for sale now at this site.
As you can imagine I begin studying this. Will get to the bottom of this. The apparent strategy however, is to simply paste in MLS listings and back links. lots of text, lots of relevant content, and the quality anchor text back links.
You can view all the PGA national homes for sale now at this site.
Something like this:
16 photos
$799,000
106 Woodsmuir Court
Preston, PGA National | Palm Beach Gardens
OPEN HOUSE!
Sun 02/20 1-4pm
Sun 02/20 1-4pm
Beds 4 Baths 4 full
3,688 living sqft
Gorgeously...
3,688 living sqft
Gorgeously...
16 photos
$799,000
16 Cayman Place
The Island, PGA National | Palm Beach Gardens
OPEN HOUSE!
Sun 02/06 1-4pm
Sun 02/06 1-4pm
Beds 4 Baths 3 full
2,660 living sqft
The Finest Of...
2,660 living sqft
The Finest Of...
15 photos
$789,000
24 Cayman
The Island, PGA National | Palm Beach Gardens
Beds 6 Baths 4 full, 1 half
4,254 living sqft
Rare Gem- 6br Home! 2 Stry,2...
4,254 living sqft
Rare Gem- 6br Home! 2 Stry,2...
9 photos
$750,000
33 Cayman Pl
The Island, PGA National | Palm Beach Gardens
Beds 4 Baths 2 full, 2 half
3,227 living sqft
* Magnificent Location! Lake...
3,227 living sqft
* Magnificent Location! Lake...
16 photos
$745,000
186 Thornton Dr
Preston, PGA National | Palm Beach Gardens
Beds 6 Baths 4 full, 1 half
4,213 living sqft
Rarely Available 6 Br On .5...
4,213 living sqft
Rarely Available 6 Br On .5...
16 photos
$709,000
161 Thornton Dr
Preston, PGA National | Palm Beach Gardens
Beds 4 Baths 3 full, 1 half
3,613 living sqft
This Spectacular Home Sits On...
3,613 living sqft
This Spectacular Home Sits On...
16 photos
$699,000
521 Eagleton Cove Trce
Eagleton Cove, PGA National | Palm Beach Gardens
Beds 3 Baths 3 full, 1 half
2,419 living sqft
Exceptional Courtyard Home...
2,419 living sqft
Exceptional Courtyard Home...
16 photos
$675,000
3 Balfour Ct
Thurston Estates, PGA National | Palm Beach Gardens
Beds 4 Baths 3 full
3,476 living sqft
Rare Newer Cbs Home + Exquisite...
3,476 living sqft
Rare Newer Cbs Home + Exquisite...
11 photos
$649,000
41 Dunbar Rd
Marlwood Estates, PGA National | Palm Beach Gardens
Beds 3 Baths 3 full
2,787 living sqft
A Must See Home, For A...
2,787 living sqft
A Must See Home, For A...
16 photos
$649,000
10 Graemoor Terrace
Marlwood Estates, PGA National | Palm Beach Gardens
Beds 4 Baths 3 full, 1 half
3,224 living sqft
Endless Golf & Water Views From...
3,224 living sqft
Endless Golf & Water Views From...