The only way a video is valuable for marketing is exposure via search. Some video isn't necessarily the first thing someone thinks about in relation to the product or information they're looking for. For that reason, you want any marketing video to appear in organic web searches. One source showed a page one result with only 9 back links to the video but I suspect there may be other algorithms to be considered. Nevertheless, this effort begins here for the Mirasol homes for sale video I made a few days ago. A real estate video wasn't hard to place at the top of video search, but homes don't often seem to show organic web results.